{"id":153,"date":"2025-12-22T20:01:03","date_gmt":"2025-12-22T20:01:03","guid":{"rendered":"https:\/\/advertyzed.com\/blog\/2025\/12\/22\/15-common-issues-with-social-media-marketing-plans\/"},"modified":"2025-12-22T20:34:16","modified_gmt":"2025-12-22T20:34:16","slug":"15-common-issues-with-social-media-marketing-plans","status":"publish","type":"post","link":"https:\/\/advertyzed.com\/blog\/15-common-issues-with-social-media-marketing-plans\/","title":{"rendered":"15 Common Issues with Social Media Marketing Plans"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Let&#8217;s face it, in today&#8217;s world, social media is king. It&#8217;s where we connect, share, and get information on a daily basis. On average, <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-statistics\/#:~:text=Social%20media%20usage%20statistics,-It's%20no%20secret&amp;text=are%20on%20social.-,In%202024%2C%20there%20are%20estimated%20to%20be%205.17%20billion%20total,to%20143%20minutes%20per%20day.\"><span style=\"font-weight: 400;\">5.17 billion people<\/span><\/a><span style=\"font-weight: 400;\"> worldwide use social media, spending approximately <\/span><a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/\"><span style=\"font-weight: 400;\">2 hours and 20 minutes<\/span><\/a><span style=\"font-weight: 400;\"> online each day. Crazy, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this data in mind, it comes to no surprise that social media marketing has become a must-have tool for any business. It&#8217;s a goldmine for reaching new customers, building relationships with existing ones, and showcasing your brand in a fun and interactive way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But here&#8217;s the catch: even with all this potential, many social media marketing plans fall flat. Unless you\u2019re an experienced agency like <\/span><a href=\"https:\/\/www.advertyzed.com\/\"><span style=\"font-weight: 400;\">Advertyzed<\/span><\/a><span style=\"font-weight: 400;\">, it might take a while before you navigate <\/span><span style=\"font-weight: 400;\">social media marketing challenges<\/span><span style=\"font-weight: 400;\"> and<\/span><span style=\"font-weight: 400;\"> achieve success on various platforms. So, <\/span><span style=\"font-weight: 400;\">what is a common issue with social media marketing plans<\/span><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This blog dives into the common <\/span><span style=\"font-weight: 400;\">problems with social media marketing<\/span><span style=\"font-weight: 400;\"> that might be hindering your efforts. But hey, don&#8217;t worry! With the tips we provide, you\u2019ll get to learn <\/span><span style=\"font-weight: 400;\">what conditions must be present before a company&#8217;s social media strategy will succeed<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> So without further ado, let&#8217;s begin!<\/span><\/p>\n<h2><strong>15 Problems With Social Media Marketing Plans<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/blog.advertyzed.com\/4-simple-steps-to-make-an-effective-social-media-marketing-plan-in-2024-with-sample\/\">social media marketing plan<\/a> is like a guidebook for your marketing efforts including paid ads. Oftentimes, brands that sell on social media tend to make common mistakes in their social media marketing plans that cost them hefty sums of money.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below we\u2019ve shared all the <\/span><span style=\"font-weight: 400;\">problems with social media marketing <\/span><span style=\"font-weight: 400;\">plans that our team has come across when working with clients. These going through these <\/span><span style=\"font-weight: 400;\">social media marketing issues<\/span><span style=\"font-weight: 400;\"> and their solutions will help you craft a social media marketing plan that lasts for a decade.\u00a0<\/span><\/p>\n<h3><strong>1. Lack of Clear Objectives<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most pressing <\/span><span style=\"font-weight: 400;\">social media marketing issues<\/span> <span style=\"font-weight: 400;\">is the absence of clear, well-defined objectives. Many businesses jump into social media marketing without a clear understanding of what they want to achieve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without clear targets, your efforts become a scattershot mess. You end up wasting time and money on random posts that neither bring in new customers nor get any likes or comments. This can leave you feeling frustrated and wondering why your marketing efforts aren\u2019t paying off.<\/span><\/p>\n<h4><b>Solution\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Simply set SMART goals. SMART goals are a way to set clear and achievable objectives. Each letter in &#8220;SMART&#8221; stands for a different part of making a good goal:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Specific:<\/b><span style=\"font-weight: 400;\"> Make your goal clear and detailed. Instead of saying, &#8220;I want to grow my business,&#8221; say, &#8220;I want to increase my social media followers by 20%.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Measurable: <\/b><span style=\"font-weight: 400;\">Keep your goals measurable. For example, you can measure the number of new followers, likes, or shares.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Achievable:<\/b><span style=\"font-weight: 400;\"> Set a goal you can realistically achieve. Don\u2019t aim to double your followers overnight; instead, set a target that is challenging but possible.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevant:<\/b><span style=\"font-weight: 400;\"> Make sure your goal matters to your business. It should align with your broader business objectives, like increasing sales or improving customer engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time-bound:<\/b><span style=\"font-weight: 400;\"> Give yourself a deadline. Instead of an open-ended goal, set a timeframe like, &#8220;I want to increase my followers by 20% in the next three months.&#8221;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By following these steps, your goals will be clear and attainable, making it easier to stay focused and motivated.<\/span><\/p>\n<h3><strong>2. Inconsistent Branding and Messaging<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Imagine showing up to a party dressed in an entirely different aesthetic every time. People might wonder who you are and what you&#8217;re all about. That&#8217;s the same problem businesses face with inconsistent social media branding.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When your content, visuals and branding jump all over the place, it confuses your audience. They can&#8217;t quite grasp the heart of your brand. This happens when there&#8217;s no clear plan guiding what you create and post.<\/span><\/p>\n<h4><b>Solution\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It&#8217;s all about creating a strong, consistent brand presence. Think of it like your social media style guide. Define your brand voice (Are you funny? Serious? Informative?), the tone you want to convey (Casual? Professional?), or the colors and logos that you want your audience to associate with your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, make sure everything you post on social media aligns with this guide.\u00a0 Regularly review your content to see if it&#8217;s on track, and tweak things as needed to keep your brand image shining bright.<\/span><\/p>\n<h3><strong>3. Ignoring Audience Insights and Analytics<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Many businesses treat social media like a one-way street. They post away, but never stop to listen or learn. Social media platforms are like treasure troves full of what your audience likes and needs. Ignoring the audience\u2019s response means missing out on golden opportunities!<\/span><\/p>\n<h4><b>Solution\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The key is to tap into the analytics tools most platforms offer. These tools track metrics like how many people see your posts (reach), how many people like and comment (engagement), and even how many people click through to your website (conversions).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By reviewing this data regularly, you can see what&#8217;s working and what&#8217;s not. Think of it as social media feedback. Use it to refine your strategy, ditch the content that&#8217;s flopping, and double down on what your audience loves.<\/span><\/p>\n<h3><strong>4. Lack of Follower Engagement<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most common <\/span><span style=\"font-weight: 400;\">social media challenges<\/span><span style=\"font-weight: 400;\"> is lack of engagements from your followers. It usually happens when your page is coming off more as a bot than a human. It\u2019s a complicated situation but there\u2019s an easy fix.\u00a0<\/span><\/p>\n<h4><b>Solution\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Actively engage with other pages through your social media presence. Comment on posts that have engagements\u00a0 and be sure to show your human side. Use memes when you comment on other posts and choose a witty tone. This will increase your page\u2019s exposure and you\u2019ll come off less as a bot and more as a human.<\/span><\/p>\n<h3><strong>5. Overlooking the Importance of Content Quality<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In the rush to get their message across, some businesses sacrifice content quality for quantity. Poor-quality, mediocre content that people tend to scroll past damages your brand&#8217;s reputation and results in lower engagement rates. This is perhaps one of the major<\/span><span style=\"font-weight: 400;\"> problems with social media marketing<\/span><span style=\"font-weight: 400;\"> that businesses often find difficult to tackle.<\/span><\/p>\n<h4><b>Solution<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Take your time and focus on creating high-quality, valuable content that addresses the needs and interests of your audience. Record informative videos, write compelling captions, and design eye-catching visuals to make your content shareable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s a popular rule in social media marketing \u2013 the <\/span><a href=\"https:\/\/blog.advertyzed.com\/how-can-social-listening-increase-customer-advocacy\/\"><span style=\"font-weight: 400;\">80\/20 rule<\/span><\/a><span style=\"font-weight: 400;\">. It suggests dedicating 80% of your content to informative or entertaining posts, and only 20% to direct promotion. By following this rule you\u2019re solving problems, answering questions, and entertaining your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of this makes it more likely that your audience will share, like and comment on your posts and will keep coming back for more.<\/span><\/p>\n<h3><strong>6. Inadequate Budget Allocation<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Social media marketing requires investment of both; time and resources. Without enough cash, you might struggle to create captivating content, run effective ads, or even use the fancy tools that track how well you&#8217;re doing. This can leave you with pretty lousy results.<\/span><\/p>\n<h4><b>Solution<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Allocate a realistic budget for your social media marketing activities. Consider the costs associated with content creation, advertisement, tools, and labor required. A well-planned budget can help things run smoothly and efficiently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a handy rule of thumb: most companies dedicate somewhere between <\/span><a href=\"https:\/\/www.webfx.com\/blog\/marketing\/digital-marketing-budget\/#:~:text=Overall%2C%20most%20companies%20spend%20between,should%20go%20toward%20digital%20marketing.\"><span style=\"font-weight: 400;\">7% and 10%<\/span><\/a><span style=\"font-weight: 400;\"> of their total income to marketing. This is a good starting point to make sure you&#8217;re investing enough to make a splash without going overboard.<\/span><\/p>\n<h3><strong>7. Ignoring Paid Advertising Opportunities<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re trying to understand <\/span><span style=\"font-weight: 400;\">what is a common issue with social media marketing plans<\/span><span style=\"font-weight: 400;\">, yet you\u2019re not using paid ads, you\u2019re living under a rock.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting people to see your social media posts organically (without paying) can be tough these days. It&#8217;s like whispering in a crowded room &#8211; not many people will hear you.\u00a0 And with algorithms favoring paid content more, no matter how stunning your content is, it might get buried under.\u00a0<\/span><\/p>\n<h4><b>Solution<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This is where <\/span><a href=\"https:\/\/blog.advertyzed.com\/how-much-do-ads-on-social-media-cost-in-2024\/\"><span style=\"font-weight: 400;\">paid advertising<\/span><\/a><span style=\"font-weight: 400;\"> comes in! Think of it like a megaphone for your social media.\u00a0 Platforms like Facebook Ads and Instagram Ads let you target your ideal audience with laser precision, so you&#8217;re not just shouting into the void.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, you can track how well your ads are doing and adjust them to get the most for your buck. So, ditch the struggle of organic reach and consider using paid advertising to reach a wider audience and make your voice heard.<\/span><\/p>\n<h3><strong>8. Lousy Crisis Management\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A lousy crisis management tactic is one of the most encountered<\/span><span style=\"font-weight: 400;\"> problems with social media marketing<\/span><span style=\"font-weight: 400;\"> plans. You need to understand that social media can be a double-edged sword that cuts you when you least expect it. One minute you&#8217;re happily dealing with customers, the next a full blown situation can pop up in your comments. Yikes! That&#8217;s why having a crisis plan for social media is crucial. Without one, you might as well pack your bag and head out.<\/span><\/p>\n<h4><b>Solution<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Here&#8217;s the fix: create a crisis management plan for social media meltdowns. Put together a team of experts who know how to handle the heat, figure out how you&#8217;ll communicate with everyone involved, and even have some pre-written messages ready to go for different situations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regularly review and update this plan, because just like the internet, things can change fast. With a solid plan in place, you can weather any social media storm and keep your reputation sparkling clean.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pro tip: Leverage <\/span><a href=\"https:\/\/blog.advertyzed.com\/how-can-social-listening-increase-customer-advocacy\/\"><span style=\"font-weight: 400;\">social media listening<\/span><\/a><span style=\"font-weight: 400;\"> platforms to tackle any arising challenges beforehand!<\/span><\/p>\n<h3><strong>9. Blowing Off Influencer Partnerships<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Social media marketing is a whole new game in 2024. Sure, you can still create great content, but sometimes you need a little extra something to reach a wider audience and build trust. That&#8217;s where influencers come in.<\/span><\/p>\n<p><a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-statistics\/\"><span style=\"font-weight: 400;\">90%<\/span><\/a><span style=\"font-weight: 400;\"> of marketers swear by influencer marketing, saying it&#8217;s a powerful tool. Plus, 72% agree that influencers bring in higher quality customers. However despite these proven stats, most businesses fail to either recruit or find the right influencers to promote their products creating an endless loop o<\/span><span style=\"font-weight: 400;\">f social media marketing issues<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h4><b>Solution\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Find influencers who align with your brand values and connect with the kind of customers you want to attract. Once you&#8217;ve got the right partners, work with them to create genuine content that their followers will love.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, skip the cheesy sales pitches and focus on something authentic and engaging. Track how your campaigns perform, and use that information to refine your approach. By following these steps, influencer marketing can become a powerful tool to elevate your social media game.<\/span><\/p>\n<h3><strong>10. Inconsistent Posting Schedule<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Social media is a fast-paced world. If you disappear for days or weeks on end, your followers might just forget about you. Out of sight, out of mind. One of the biggest <\/span><span style=\"font-weight: 400;\">social media marketing issues <\/span><span style=\"font-weight: 400;\">is having an inconsistent posting schedule.\u00a0<\/span><\/p>\n<h4><b>Solution<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Develop a content calendar that outlines your posting schedule. Batching your content creation can save you a ton of time and ensure a steady stream of posts. You no longer have to think about what to post at the last hour.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you can also use scheduling tools that allow you to plan and publish posts in advance. By doing so, you can sit back and enjoy the fruits of your efforts (till the next month arrives)!<\/span><\/p>\n<h3><strong>11. Neglecting User-Generated Content<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">User-generated content (UGC) is like a best friend for your social media marketing strategy. It&#8217;s content created by your fans &#8211;\u00a0 pictures, videos, reviews &#8211; that showcases your brand in a real and relatable way. But if you&#8217;re not encouraging this kind of content, you&#8217;re missing out!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the help of UGC many businesses like <\/span><a href=\"https:\/\/advertyzed.com\/case-studies\/moneygram\"><span style=\"font-weight: 400;\">MoneyGram <\/span><\/a><span style=\"font-weight: 400;\">have succeeded in generating maximum engagement and visibility for their brands. This also helps you collect data for future remarketing.<\/span><\/p>\n<h4><b>Solution:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Encourage your audience to create and share content related to your brand. Run contests, create branded hashtags, and most importantly, share the UGC love!\u00a0 When you feature your fans&#8217; content, it shows you appreciate them and builds a sense of community.\u00a0 Everyone wins!.<\/span><\/p>\n<h3><strong>12. Ineffective Use of Hashtags<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Hashtags are like little keywords that help people find your content. But using the wrong ones, or stuffing your posts with too many, can actually hurt your reach. This is among the common <\/span><span style=\"font-weight: 400;\">social media challenges<\/span><span style=\"font-weight: 400;\"> which keeps the right audience from finding your content.<\/span><\/p>\n<h4><b>Solution<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Do your research! Find popular hashtags relevant to your industry and target audience. Think quality over quantity &#8211; a few strong hashtags are better than a bunch that don&#8217;t really fit.<\/span><\/p>\n<h3><strong>13. Not Monitoring Competitors<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Failing to monitor competitors can result in missed opportunities to learn from their successes and mistakes. Spying on the competition isn&#8217;t wrong, it&#8217;s a smart social media strategy! See what your competitors are doing well (and not so well), and use those insights to inform your own approach.<\/span><\/p>\n<h4><b>Solution<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Regularly check out your competitor&#8217;s social media pages. See what kind of content they&#8217;re posting, what&#8217;s getting engagement, and where they might be dropping the ball. This intel can help you find ways to differentiate your brand and tackle many upcoming <\/span><span style=\"font-weight: 400;\">social media marketing issues<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>14. Not Using Call-to-Actions (CTAs)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You want to encourage your audience to take action, whether it&#8217;s visiting your website, signing up for your newsletter, or buying your latest product? But if you don&#8217;t tell them what to do, they might just keep scrolling.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Call-to-actions (CTAs) guide your audience towards taking desired actions. Not using CTAs can be among <\/span><span style=\"font-weight: 400;\">common <\/span><span style=\"font-weight: 400;\">social media marketing issues<\/span><span style=\"font-weight: 400;\"> that <\/span><span style=\"font-weight: 400;\">result in missed opportunities to convert engagement into tangible results.<\/span><\/p>\n<h4><b>Solution<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Be clear and specific with your CTAs. Tell your audience exactly what you want them to do, and make it easy for them to take that action.\u00a0 Test different CTAs to see what resonates most and gets the best results.<\/span><\/p>\n<h3><strong>15. Chasing Likes Over Results<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Focusing solely on vanity metrics can be misleading. Likes and followers are great, but they don&#8217;t always tell the whole story. What really matters is how well your social media presence translates to achieving your business goals.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Solution<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Focus on metrics that matter.\u00a0 Look at things like website traffic, conversion rates, and return on investment (ROI). These metrics will give you a clearer picture of how your social media efforts are impacting your bottom line.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Takeaway<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Feeling overwhelmed navigating the world of social media alone? Social media can be a complex arena, and even the most brilliant marketing minds get tangled in its web sometimes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s where we come in at <\/span><a href=\"https:\/\/www.advertyzed.com\/\"><span style=\"font-weight: 400;\">Advertyzed<\/span><\/a><span style=\"font-weight: 400;\">. We will help you understand <\/span><span style=\"font-weight: 400;\">what conditions must be present before a company&#8217;s social media strategy will succeed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We don&#8217;t just talk, we do the job!\u00a0 Our <\/span><a href=\"https:\/\/www.advertyzed.com\/social-media-marketing-services\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\"> experts will guide you through the process, help you avoid the common <\/span><span style=\"font-weight: 400;\">problems with social media marketing<\/span><span style=\"font-weight: 400;\">, and show you how to create content that truly connects with your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t let social media hold you back from achieving your marketing goals!\u00a0 Reach out to Advertyzed today and let us be your secret weapon.\u00a0 We&#8217;ll transform your online presence and turn your social media into a powerful marketing machine.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s face it, in today&#8217;s world, social media is king. It&#8217;s where we connect, share, and get information on a<\/p>\n","protected":false},"author":1,"featured_media":218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogssocial-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>15 Common Issues with Social Media Marketing Plans - tekno<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Common Issues with Social Media Marketing Plans - tekno\" \/>\n<meta property=\"og:description\" content=\"Let&#8217;s face it, in today&#8217;s world, social media is king. 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