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The heat getting to ya? Tint your shades
Luxury glass tinting is a Washington-based window tinting solution that’s been in the window tinting industry for several years. The brand is well known for its expert craftsmanship and efficient work ethics. The client was looking to take their quick work solution online and wanted to communicate the same message through their website.
Window tinting business is a saturated market in the US with new businesses entering the market with little to no investment. In this saturated market, Luxury Glass Tinting had been serving its clients for long enough to become a household name. Luxury Glass Tinting wanted to take their business online with the same message as on their brick-and-mortar store “Quick and easy tinting solution” This would have been easy on a physical store with creative copy and banner. But on a website, the UX had to communicate the same message as the copy.
Designing a website is easy but finding gaps and taking advantage of opportunities the competitor is missing on is a whole new game. The problem arised when our expert team of web developers brain stormed in making the client’s site efficient and quick to order. It took weeks of rejecting and coming up with new creative ideas, till our team came up with an easy to use efficient solution.
We spent sleepless nights trying to find an opportunity in the window tinting market our client can leverage. We started with a deep competitor analysis and then moved to understand our client’s target audience. Our approach to understanding our client’s business is through role-playing. It wasn’t long till we discovered that most window tinting businesses have a lot of friction in the ordering process. From selecting their car model to the type of tint they want. We wanted to make this process easy and so we did.
We came up with an intuitive custom dashboard that allows customers to select their vehicle type and choose the tint they want. That’s not all, we integrated a real-time image of a car allowing our customers to get a feel of how their tint would look. Furthermore, we wanted to go more in-depth and allow our customers to select what’s most important to them. Since there are several variables to window tinting like “heat, price, signal enabling and appea5rnace” we wanted to allow our customers to choose what matters most to them. The end result? Well, see for yourself.
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