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We collaborated with the fast-food giant to promote their app and increase the app installs through performance marketing and digital PR.
Performance Marketing
PR Campaign
App Installation
We were asked to strategize and execute a performance marketing and PR campaign focusing on app installs, and new-user acquisition. The goal was to utilize the best marketing channels in most creative ways to get the most installs.
We didn’t just want app-installs, we wanted the users to stay and use the apps. Through extensive paid marketing campaigns on Google and other Social Media channels, we were able to achieve the projected numbers.
The other goal was to increase the brand recall and retain user who have uninstalled, and who were about to install but didn’t. Remarketing takes more than just bids and budgets, it takes creativity and strong promotional sense.
Our focus was to create ads that are creative and show the functionality and user experience right away. We made sure to keep them subtle, light, and authentic. The content was designed accordingly as well.
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