UGC Engagement Boost

Social Media Advertisement

Designed Creative Campaigns

About The Client

MoneyGram, a global leader in money transfer and payment services, is dedicated to empowering individuals worldwide to seamlessly connect and transact across borders. With a rich legacy spanning decades, MoneyGram has earned trust as a reliable and convenient solution provider for diverse financial needs.

Project Objective

MoneyGram wanted to generate maximum engagement and visibility for the brand. They also wanted to collect data for future remarketing, via UGC.

Solution

MoneyGram is synonymous with global currency exchange. ICC Champions Trophy 2017, turned out to be a delicious treat for cricket fans all around the globe.

ICC Champions Trophy #Commentary Challenge

We came up with an idea for a global campaign titled #CommentaryChallenge where participants had to dub one of the 10 best moments of international cricket.

Font and Color Palette

Color Palette

#000000

#ffffff

#a8050b

#e0222a

Font Typography

Montserrat

Montserrat Regular

Headings And Subheadings

Montserrat Italic

Headings And Subheadings

Montserrat SemiBold

Body Text

Montserrat Bold

Body Text

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